FOR IMMEDIATE RELEASE:
February 23, 2011 (Miami,FL)- In an exciting sponsorship deal brokered by Lee Zohlman, PepsiCo Americas Beverages (PAB) has signed on as Official Sports Beverage of the Ironman 70.3 San Juan. Zohlman has successfully secured a two year sponsorship contract with PAB, beginning with this years’ 2011 sold-out Inaugural race. In this perfect partnership PepsiCo will be supplying participating athletes with Gatorade Perform (part of the G Series), Aquafina (premium water) and Pepsi.
About Lee Zohlman
For over fifteen years Lee Zohlman has been a key fixture in the endurance sports world and a major force in the business of multisport. Working in professional athlete management, Lee has successfully negotiated and secured numerous sponsorship deals for Professional athletes and Olympians. Lee’s talent for creating solid, long lasting partnerships has been evident in his ability to acquire and maintain sponsorship for many medium and large national events. Most recently Lee secured a three year sponsorship program with both Samsung Mobile and Metro PCS for the Ironman Miami 70.3 race. In addition, Lee has been featured prominently in national publications and television broadcasts as a leading authority on multisport. More information on Lee can be found at www.BodyZen.com
About PepsiCo Americas Beverages
PepsiCo is a Fortune 500 company, with the Americas Beverages division contributing 23 percent of PepsiCo’s total net revenue. PepsiCo Americas Beverages (PAB) is comprised of multiple brands, which include Beverages (e.g. Gatorade Perform, Aquafina, Pepsi) and Snacks & Foods (e.g. Frito Lays- Quaker Oats).
About Ironman 70.3 San Juan
The completely sold-out inaugural Ironman 70.3 San Juan will take place on March 19 on the picturesque island of Puerto Rico. The race will be the official start of the 2011 Ironman North America racing season and will be transmitted via a live webcast and broadcast locally. Participants will swim 1.2 miles in the protected waters of the Condado Lagoon. The transition between the swim and bike will take place in the Sixto Escobar Stadium. Continuing with a 56-mile bike from San Juan, cyclists will head toward the municipality of Dorado, experiencing beachfront views and challenging climbs. The 13.1-mile run will lead participants through Old San Juan, past 16th-century Spanish architecture. For more information, visit the official website, www.ironmansanjuan.com.