Sports Marketing

BodyZen is a full service boutique sports marketing company that works to maximize various multi sport events revenue through sponsorship acquisition, relationship management and brand awareness programs.

BodyZen specializes in building successful corporate sponsor programs with triathlon, duathlon, running and other endurance events. Our company has a successful track record with major companies and large events integrating sponsorships as well as web, television and other media sales.

Currently BodyZen represents: Ironman Miami 70.3, Ironman San Juan 70.3, ING Miami Marathon, Club Med Triathlon Series and the series

We have secured sponsorship with some of the largest brands in the world including: Pepsi, G, Samsung, Aquafina, Metro PCS, Clif Bar and many others.


“We were pleased to be working with Lee as a sponsor agent for our Ironman 70.3 San Juan race. His professionalism, hard work and experience helped us greatly in securing one of our leading global sponsors for the Event. Any event would benefit from his resources.” –Alejandro Velasquez, BN Sports, Owner Ironman San Juan 70.3 Event Director Rob Childers say’s, “BodyZen has come thru in a big way for by acquiring key sponsorship for us and working with us to maintain successful relationships within the industry.”

Elite Athlete Management:

BodyZen’s boutique elite athlete management services also represent some of the world’s top athletes and teams. Lee recognizes professional athletes need time to train, recover and prepare for the rigors of racing. It is an extra stress on athletes to spend time obtaining sponsorship, dealing with travel issues and handling media requests. His experience as an athlete and his numerous business relationships in the multisport world are the reason for his athletes’ success.

Testimonial: Former World Ranked Number One Triathlete Andrew Johns say’s, “Lee is a legend and it is with his help that I am able to make a career out of my passion. His hard work and dedication to the sport is never ending.”

For 2011 BodyZen will only be working with a very select group of athletes and teams to ensure that they have the highest quality representation. The following are BodyZen’s select group of athletes:

If you are interested in being represented by BodyZen Elite Athlete Management the criteria is as follows:

  • Three podium appearances at World Cup races or three podium appearances at Ironman or 70.3 events.

If you qualify with the above results and are in need of representation, please contact Lee Zohlman for an application.

Matt Reed
Two Time US National Champion and 2008 Olympian

Country: New Zealand
Sponsors: Samsung, Champ-Sys, Fuji, Oval Concepts, Muscle Milk, Rudy Project, CEP,, Shimano, Zipp

Do you have a new product for the fitness industry? Did you invent a new piece of tri gear? Are you trying to figure out how to sell and market one of these ideas?

If you answered yes to any of these questions, then maybe you should ask Lee to consult with you on marketing and sales strategies. With his experience in the multi sport and fitness industry, Lee can guide you through a successful marketing and advertising campaign. Lee’s contacts run the gamut from small shop owners to CEO’s of some of the largest fitness oriented companies in America.

USA Triathlon Level 3 Coach Lee Zohlman has consulted or coordinated training programs for the following companies on the topics of health, fitness and multi sport.

  • Burger King Corporation
  • Andersen Consulting
  • Men’s Health Magazine
  • Club Med
  • Clif Bar
  • Pearl Izumi

If you are interested in booking time with Lee, please call a minimum of two weeks in advance to allow for scheduling.

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